Most practitioners look at this and think they could piece it together with a balance course, some research, and a few specialty certifications. I spent years looking for that path before I built Defying Gravity because it doesn’t exist as one system.
The disciplines don’t talk to each other. The research is scattered across specialties that never cross-reference. Most importantly, almost none of it teaches what to do when prevention fails and someone actually falls. $21,000 is a conservative estimate of what it would cost just to gather the pieces elsewhere, and that still wouldn’t give you the system. If that sounds like a lot, I understand, but here’s some even more critical math.
What is one client worth to your practice over a year?
If the answer is $500 per month, that client represents $6,000 in annual revenue. If a fall leads to fear, less movement, and eventually the end of your training relationship, the cost of losing one client is already 14x the cost of the course. That fear-and-inactivity cycle is common: people fall, become afraid of falling again, move less, lose capacity, and become more vulnerable to the next fall.
Now multiply that by five.
That’s $30,000.
While that is not a prediction, or a guarantee, it’s based on average statistics which make it a math problem worth considering.
And then there is the far less comfortable question:
What does it cost if you fall?
If you can’t demonstrate, coach, travel, or work normally for several weeks, a fall doesn’t have to end your career to become expensive. It only has to interrupt it.
Defying Gravity is $424. Once.